Following the delivery of several successful projects, Green Room were selected to implement a dynamic store window execution concept for Oakley, spanning the duration of the 2012 Olympics that showcased the Radarlock product, championed the Oakley-sponsored medal winners and created eye-catching store windows for the thousands of tourists visiting the Covent Garden Oakley Store during the Games.

The store window featured place holders for product which represented the potential Oakley sponsored athletes’ medal chances.  As medals by Oakley athletes were won, appropriately coloured Oakley eyewear was installed in the window, delivered by a dedicated Oakley bike courier who, each morning, collected customised glasses from the Oakley Safe House south of the River. Each pair of glasses represented the colours of the athlete’s country, and the lens represented the medal won – Gold, Silver, or Bronze. The glasses slotted into pre-cut locations – allowing the window to ‘evolve’ throughout the Games.