Blacks
GRR used our Retail Tuning technique on this project. Within an exacting budget we looked at what worked well already and then utilised our creativity, insight and unrivalled know-how to redesign the till areas, windows, accessory and footwear areas.
As always, the sizeable project was delivered on time and on budget.
In the two test stores incorporating the new GRR design High Street Kensington delivered a growth in cash margin of 29% whilst High Holborn returned 36%. Proof that GRR designs not only look fantastic but also drive significant financial improvements.
"The Blacks store in Kensington, which was the first to change, is delivering profits 25% ahead of the rest of the chain and average transactions have increased from £41 to £71."
Chief Executive
Blacks
