HUB
Challenge: To create a brand new store format that exudes quality and value.
Opportunity: To seize market share from variety stores at both ends of the market.
Results: 1st store (of many!) is due to launch in 2010... photographs to follow!
Hub is an innovative mix of aspirational shopping - uniquely pitched at several demographics
GRR were appointed to work on this exciting project by Poundland founder, Dave Dodd after a chemistry meeting.
Green Room Retail created initial sketch schemes, layout drawings, 3D visualisations and all store development too. We are working closely with Hub's founders on the first store currently.
There is a Retail Week article all about Hub here
