New Look Oxford St.
Challenge: To design a striking window scheme with unmissable brand call out
Opportunity: To tap into the 70 Million consumers that pass along the 'Oxford Street Trail'
Results: A beautiful beacon for all lovers of clothes and shoes (there are 12,000 pairs on the 3rd floor!)
The scheme is not only a visual treat but operates on a number of levels with each display earning its place in the scheme by appealing to each audience in turn, without being exclusive. Every phase tells a story, creates intrigue, invites temptation and sells the brand proposition. We feel it’s a commercially and aesthetically sound design that will serve New Look well for years to come.
"The Green Room Retail team have been key partners in the development of this store, working seamlessly with our architects and shopfitting team to deliver the project ... Their infectious enthusiasm, retail savvy, and creative and engineering ingenuity has resulted in a stunning design befitting of a flagship store."
Design Concept Manager
New Look Oxford St.
