SMYK
GRR were thrilled to work with European children's retailer SMYK on their new store format.
With our experience of delighting top fashion and footwear retailers, kids brands and fun-fuelled attractions... thie brief was right up our street!
The overall objective was to create a contemporary feel, inject some energy and also find the best way to merchandise SMYK's dual offering of apparel and toys.
GRR created a fresh zonal format and developed a modular system that (apart from looking great!) allows the retailer to change it's sales focus to toys at Christmas and clothing at peak times such as 'back to school'
As ever GRR delivered on aesthetics and functionality, the format will be rolled out across Poland, Germany and Russia. SMYK are already gaining tangible results... and after all... that's the name of the game!
"We found the Green Room Retail team extremely accommodating. From the beginning, the creative team carefully listen to our sketchy ideas, and responded with many preliminary options, enabling us to zoom in on the specific feel we were looking for. GRR has consistently exceeded our expectations by their creativity and a true 'common sense approach' to our needs. We especially appreciated the personal attention, flexibility, and follow through of our projects."
President
SMYK
