Nokia - Phones 4u
GRR were delighted when asked to create an interactive applications bay to promote Nokia Comes with Music within Phones 4U.
The execution utilised dummy handsets and a live lap-top device to allow consumers to engage with the promotion. Lightbox graphics made the unit unmissable and use of album covers tapped into shoppers existing mind-set regarding electronic album purchases.
The campaign has been a great success and the Handset is currently the UK's #1 selling phone (source: Mobile News 18/8/09)
