Umbro - England Kit
GRR worked closely with Umbro and their US creative agency to deliver a series of Displays for the launch of the 2009/10 England Kit.
Umbro employed the services of Saville Row tailor Charlie Allen to design the kit and also drew inspiration from the National Football Museum to develop the retro look.
The windows mirrored the 'Tailored by England' message perfectly by utilising sewing machines, tailors dummies and images of the England squad.
GRR manufactured and fitted all of the the displays, the campaign ran in House of Fraser, JJB and the homes of English Football: Wembley Stadium and the FA Head Quarters.
"The account management was exceptional with regular liaison between central agency, our brand and our retailers, with regular and concise updates constantly flowing. Their ability to interpret product and create premium packaging offerings was also brought to the fore, giving us strong confidence in our presentation in new distribution channels. Add all of this to their appetite to complete even the tightest timed brief and you know you have a good partner to work with.""
International Marketing Manager
Umbro - England Kit
