Nike Sportswear
GRR were commissioned by Nike to design a new footwear wall; the installations went into the JD Sports estate and created a destination for the Nike Sportswear range.
Our concept used reclaimed gym flooring - evocative of 1980's school gyms when the popularity of Nike Sportswear exploded; becoming the only choice for training and leisure wear.
With the wall bays authenticity and combination of re-used and modern materials, the display stands out from competing brands and creates an aspirational brand statement in true Nike style.
