Moneysupermarket
Moneysupermarket.com is launching a new feature to their website facilitating the comparison of product prices from the high street. The concept alleviates one of the last ‘great challenges’ with physical shopping (as opposed to online) in so far as it removes the uncertainty of purchasing something from one place only to find it later from another shop at a cheaper price.
GRR worked closely with moneysupermarket.com and their PR agency Three Pipe to produce a temporary concept whereby a window on one of the world’s busiest retail thoroughfares was converted into a view of Shopping Heaven.
The Oxford Street window sported a large window graphic, enormous chalk and spray cloud scene to the floor (created by renowned street artist MYLO), a couple of angelic cherubs and an interactive TV Monitor supplied by Message 4 It. The screen allowed passers-by to visit the moneysupermarket.com website to compare prices of High Street goods as went about their Christmas shopping.
We love the irony of this project – an online shopping facility promoted in a physical (rather than virtual) context. It is estimated that 4.75 million people walked past the window during it's 12 day installation.
Have a look at this link to see the fantastic response to this window:
http://www.moneysupermarket.com/c/videos/shop-moneysupermarket-style/0003778/
GRR worked closely with moneysupermarket.com and their PR agency Three Pipe to produce a temporary concept whereby a window on one of the world’s busiest retail thoroughfares was converted into a view of Shopping Heaven.
The Oxford Street window sported a large window graphic, enormous chalk and spray cloud scene to the floor (created by renowned street artist MYLO), a couple of angelic cherubs and an interactive TV Monitor supplied by Message 4 It. The screen allowed passers-by to visit the moneysupermarket.com website to compare prices of High Street goods as went about their Christmas shopping.
We love the irony of this project – an online shopping facility promoted in a physical (rather than virtual) context. It is estimated that 4.75 million people walked past the window during it's 12 day installation.
Have a look at this link to see the fantastic response to this window:
http://www.moneysupermarket.com/c/videos/shop-moneysupermarket-style/0003778/
"Threepipe PR, representing moneysupermarket.com, hired Green Room Retail (GRR) to develop and implement a 'Shopping Heaven' brand experience in a retail outlet on London's Oxford Street. Working to very tight deadlines, GRR were able to quickly utilize a team that provided an excellent selection of artwork designs, were professional and efficient when implementing and removing the chosen artwork and were always on hand, whether in person or on the phone to answer any questions."
Threepipe PR
Moneysupermarket
