Cadbury Factory
GRR have replicated the success of the Cadbury Factory Shop formula with further regional stores.
The central feature of the stores is an animatronic chocolate factory, depicting a stylised version of the chocolate-making process aimed at children. The store concept drew some influence from the tried-and-tested Cadbury World designs, using silver metallics, subtle lighting with purple accents and light modern materials which all work together to translate the brand into the shopping experience.
"Green Room brought fresh new ideas to the pitching table which demonstrated a clear understanding of the Cadbury brand. The execution was fantastic with final results that were as exciting as the original conceptual drawings. We are absolutely delighted with the results."
Presence Marketing Manager
Cadbury Factory
