Umbro Footlocker
Oxford Street is the prime location for this hybrid sports-retail project. GRR were tasked with creating a striking 'changing room' display area which showcased Umbro's full range of football favourites including EvoX, FX and the Heritage 1968 within a stylish shop-in-shop concept in Footlocker.
We successfully integrated the strong identities of both brands, creating a bold design combining the full impact of large-format graphics with floor vinyls and boxy wall cladding. We even added table football so that customers could practise their skills while they shop!
"Green Room Retail link creativity with good commercial solutions working in tight budgets. I have found them extremely responsive, open to our brand criteria and always on brief."
Marketing Manager
Umbro Footlocker
