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Comment by Russ Roberts, Business Development Manager, Green Room Retail

High Impact Retail Systems attract attention!

Gaining the attention of your high street customers is the first step towards making a sale.

Retail display stands, point of purchase and point of sale display systems are simple and highly effective in getting your brand or products noticed by customers.

For example, a carefully planned point of purchase display can work wonders for increased footfall by attracting shoppers towards your products or brand, and once you have gained their interest you are more than halfway towards achieving that all important sale.

Types of point of purchase display

There are two main areas to consider when enticing the customer, either before or during their dwell time (browsing time) within store, showroom or experiential retail environments.

Retail display systems and display stands are a powerful, low cost medium for catching people’s attention whilst they walk past – encouraging them to engage with your brand, service or product. Strategic placement is absolutely vital, not just the position, but elements such as height, materials used in the design, colours, marketing messages…it is an art to get all of these components absolutely right and win customers ahead of your competitors.

Powerful and effective point of sale display units is also great for capturing attention – as well as providing information to the customers as they browse the retail area. Point of purchase solutions and displays are also the ideal medium to secure customer impulse purchases - especially when high impact, attractive propositions are displayed near the till points or in high traffic areas within the retail environment.

Things to consider with point of sale display units

When Green Room Retail helps to plan your point of sale display units, we think about your core brand elements and what products you are precisely looking to promote. When considering your point of purchase design it should reflect your brand, your positioning and product offering. This methodology will make it familiar to consumers and also maintain a consistent brand image.

Simple and bright colours or messages on your retail display stands or point of sale display units work best in a store environment. The key is not to overcomplicate matters and ensure that all retail display units throughout the retail environment carry a consistent and clear point of purchase design message.

Point of purchase design by Green Room Retail

By carefully planning your point of purchase design, Green Room Retail will help create for you a point of purchase display that will not only provide impact and create intrigue in potential customers, but will also enforce your brand image and product features, increasing their immediate appeal with your audience.

With our experienced in-house design team we will help you in your point of purchase design to produce retail display units or point of sale display units that will grab attention, create an impression and portray your brand or product in a positive and eye catching way that people will remember.

The benefits of point of purchase display

The ultimate purpose of utilising retail display units or retail display stands is to increase sales and maximise profits. The majority of buying decisions made by your consumers is made at the point of purchase, making this the perfect time to influence the buying decision and ultimately create the sale.

Vibrant and professional retail display stands can also enhance brand image and create a positive memory of your products to the customer. Once the brand appears familiar and trusted to a consumer, they are more likely to make a purchase time and time again.

If you are interested to learn more about the outstanding benefits of high impact retail design solutions that truly deliver, please contact russ.roberts@grr.eu or call 0121 200 2828