Green Room designed & produced a range of 120 freestanding display units to support D&G The One Sport fragrance for men on Fathers’ Day.

Strong branding & graphic imagery were incorporated to attract customers to the premium D&G fragrance range. Customers have a positive association regarding the quality of the brand which validates their purchase. 2 shelves of product ensure maximum stock loading while still creating a quality look & feel.

The unit also displayed a GWP (Gift with purchase) sport weekend bag as well as products & a tester to create a point of difference to competitor units during this competitive promotional time in store & encourage sales.