Green Room was recently applauded by lifestyle brand Vans for its work on the brand’s presence at the 26th fashion trade show Bread & Butter in Berlin.
The Bread & Butter autumn/winter 2012/13fair, which took place between 18 – 20 January, has been credited as being the most successful to date at the historic Airport Berlin-Tempelhof.
Green Room was responsible for the design, delivery and build of a 400 sq m stand at this latest show for the VF Group’s fashion apparel and footwear label, and despite being one of the larger stands at the show it was amongst the first to be completed, attracting glowing feedback from visitors.
The stand itself comprised two main customer areas, providing hospitality facilities and a retail showcase across two distinct zones. The former took the form of an extended lounge area, inspired in part by the iconic Stahl House in Los Angeles and comprising beautiful retail furniture and a bar canopy where guests could relax. The stand surround featured cutaway retail windows showcasing current merchandise and heritage collections.
A brick cladded Vans lightbox acted as a the gateway to a retail space, fitted out to reflect Vans’ retail design template and housing the full autumn/winter 2012/2013 footwear and apparel collections. In addition to acting as a selling space, the area was created to provide a showcase for prospective global franchise partners.
The project was turned around in just seven weeks, with the design also catering for the clients requirement to be able to ship it to Berlin in three separate lorry trips and to be revised and recycled for the next Bread & Butter show in July 2012.