To support the launch of the Spring 2013 Nike Flyknit collection, Green Room worked collaboratively with Nike European Brand Design to deliver a series of Nike Flyknit Experience pop-ups across key cities in Europe including Amsterdam, Milan, Paris, London and Barcelona.
The Nike Flyknit Experience gave runners the opportunity to try out Nike’s latest product innovation by having the Flyknits steamed for the perfect fit and then experiencing a test run in the new shoes.
The locations were carefully considered, so the design was interruptive and compelling for the advanced runner as well as attracting new consumers. The project has been a huge success and Green Room played a key role in the development, production and delivery of Nike’s vision.