Green Room designed and produced an eye-catching, interactive window display scheme within the heart of Birmingham’s premier shopping destination, The Mailbox.
The objective of the window display project was to engage passing customers in the run up to Christmas and to also emphasize the variety of brands within The Mailbox through an interactive advent calendar themed display.
The design was created using a combination of large-format graphics, window vinyls and physical products displayed behind 24 baubles.
Each bauble either held or depicted a prize that could be won every day in December and customers were invited to text a unique promotional code on the day to be in with a chance of winning that prize.
This campaign was successful in engaging passing shoppers, heightening the Christmas retail spirit, capturing customer data and also education shoppers on brands residing within The Mailbox.