Since 2001 we have been helping brands and retailers achieve marketing
goals and increase revenue streams through creating and delivering outstanding experiential retail solutions.
SMYK Concessions, Store Design

Green Room was thrilled to work with European children’s retailer SMYK on their new store format.
  • Average basket value rose by 28%, clothing by 40%
SMYK Concessions, Store DesignConcessions, Store Design

Green Room was thrilled to work with European children’s retailer SMYK on their new store format.

  • Average basket value rose by 28%, clothing by 40%
  • SMYK // Case Study Concessions, Store DesignConcessions, Store DesignConcessions, Store Design

    GRR were thrilled to work with European children’s retailer SMYK on their new store format.

    With our experience of delighting  top fashion and footwear retailers, kids brands and fun-fuelled attractions… thie brief was right up our street!

    The overall objective was to create a contemporary feel, inject some energy and also find the best way to merchandise SMYK’s dual offering of apparel and toys.

    GRR created a fresh zonal format and developed a modular system that (apart from looking great!) allows the retailer to change it’s sales focus to toys at Christmas and clothing at peak times such as ‘back to school’

    As ever GRR delivered on aesthetics and functionality, the format will be rolled out across Poland, Germany and Russia.  SMYK are already gaining tangible results… and after all… that’s the name of the game!