We designed an interactive Point of Purchase concept to help educate shoppers and sell fine wines.
Since 2001 we have been helping brands and retailers achieve marketing
goals and increase revenue streams through creating and delivering outstanding experiential retail solutions.
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Marks & Spencer
POS + POPPOS + POP
We designed an interactive Point of Purchase concept to help educate shoppers and sell fine wines.
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Marks & Spencer // Case Study POS + POPPOS + POPPOS + POP
It was Robert Louis Stevenson who said ‘wine is bottled poetry’. This may be what M&S had in mind when they briefed GRR to develop an interactive display system for their Fine Wine range.
The M&S customer has a thirst for information and the barcode-activated scanner enabled them to learn more about the dedication and love that went into their Chateau Nuef du Pape.
The Fine Wine area featured an incredibly dense anthracite colour that enhanced the sophisticated character of the product.