Retail and digital design practice Green Room has delivered the first concept store for CASIO following their appointment by HarrimanSteel, CASIO’s retained creative agency. As production partner, Green Room was responsible for translating Harriman Steel’s creative vision into physical reality.
Both agencies worked collaboratively to develop the creative concept into a tangible retail solution and deliver the brand vision set out for the store, located in London’s iconic Covent Garden Piazza.
Occupying two floors, the 933 sq ft store resets the retail experience and tone for CASIO’s premium brands G-SHOCK PREMIUM, BABY-G PREMIUM, EDIFICE, SHEEN and PRO TREK. The store concept aligns the CASIO brand with the ever-increasing premium nature of their products.
All displays are bespoke design solutions and have been made using interactive components that represent the exacting standards of CASIO premium watch brands.