Green Room designed and delivered an interruptive pop-up solution which showcased the prestigious British loudspeaker brand to shoppers within Westfield Stratford for one week in December 2012 in the busy build up to Christmas.
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Pop-Up Solution, Bowers & Wilkins
Pop-Up SolutionsPop-Up Solutions
Green Room designed and delivered an interruptive pop-up solution which showcased the prestigious British loudspeaker brand to shoppers within Westfield Stratford for one week in December 2012 in the busy build up to Christmas.
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Pop-Up Solution, Bowers & Wilkins // Case Study Pop-Up SolutionsPop-Up SolutionsPop-Up Solutions
Green Room designed and delivered an interruptive pop-up solution which showcased the prestigious British loudspeaker brand to shoppers within Westfield Stratford for one week in December 2012 in the busy build up to Christmas.
The overall aim of our creative brief was to design and build a pop-up solution which celebrated Bowers & Wilkins’ product excellence within the audio reproduction industry and promoted their range of personal audio products.
The interactive and immersive experience educated the consumer in the Bowers &Wilkins brand and also encouraged shoppers to listen to music on their own devices using the range of headphones and wireless music systems which could be purchased from nearby John Lewis. The pop-up solution successfully promoted the high quality of the products with consumers commenting that they had never heard their music sounding so good. There was a nod to the heritage of the brand with the incredible ‘Nautilus’ speaker displayed in a glass cabinet along with an 800 Series Diamond speaker, as used in Abbey Road Studios, meaning Green Room achieved a language, presentation and execution which is unmistakably Bowers & Wilkins.
