As wonderful as it would be, visual merchandising is not a science – perhaps an art form, but definitely not a science. To this end, it’s experience that counts. Experience in knowing when to observe the rules, bend them or break them.

Green Room Retail can offer you a fantastic wealth of experience to put to good use planning your retail displays. We understand the art and gut-instinct involved in creating retail displays, including colour, lighting, sense of smell, touch, and sound etc. With the internet retail market as strong as it is, it’s even more important to play to the advantage of being able to create a real world atmosphere.

The advantages of “pop up shops in a shop” area to new or expanding businesses are well documented – the steady flow of foot traffic, new customers who may not have considered the brand, less financial risk, more potential to throw the brand blanket over a wider area etc.

But what are the advantages and disadvantages of the “shop in shop” in terms of visual merchandising?

A clear disadvantage is the limits placed upon retail design by the physical space. For example, a small are of a department store may not provide the same scope for visual impact as a stand-alone shop. At Green Room Retail we have a real aptitude for making the most out of every type of space!

A great advantage is the removal of many issues concerning basic layout and decoration, e.g. basic lighting, flooring etc. Removing the peripherals can be a fantastic way to focus principally on the visual art side of things, and really maximise the point of purchase design.