As we become increasingly bombarded with information and stimulation from retail brands, the world is becoming a noisier place. In an initiative that goes beyond retail, we invite you to celebrate the power of quiet, see the beauty in function and find calm among the crowds.
Selfridges (by the way – who doesn’t love Jeremy Piven in ITVs ‘Mr Selfridge’???) have gone back to their routes and launched a ‘Silence Room’ (first created by Harry Gordon Selfridge in 1909) downstairs in their Oxford Street store. off’ Customers are asked to leave shoes, phones and ’21st century distractions’ at the door.
The aim is to remove customers from the modern world – where we are so open to messaging & adverts – to shop and experience the classic brands in a considered, tranquil, peaceful environment and enjoy ‘simple, honest food’ in the food halls.
This NO NOISE campaign sees popular, well known retail brands – such as Heinz, Marmite, Levis and the iconic yellow Selfridges bag go ‘naked’ in a bid for customers to rediscover them.
We enjoyed the unique experience of shopping in this iconic store with none of the modern distractions of life. The resonant theme that we took away from our visit was that the products (even without their branding / logos) are instantly recognizable – Marmite, Heinz, Levi’s. The investment in their brand presence over the years (through window designs, POS, retail displays, above the line advertising) has educated us (the consumer) to such a level that the branding can be removed and we will instantly recognize the product.
At Green Room, we look forward to many more years of working with widely recognized brands to maintain / establish their presence on the high street. Check out some of the brands we’ve already helped with creative retail design.