Since 2001 we have been helping brands and retailers achieve their marketing goals and increase revenue streams through creatiNG and delivering outstanding experiential retail solutions. This is the Green Room blog.      
Are You Ready for the Olympics? 18 Oct 2011

After such a long build up, it’s hard to believe that the Olympic Games will be here in just a few short months. Are you ready for it? This iconic event is expected to create a huge boost to the economy and to the retail industry as a whole, so it’s the perfect opportunity to up your game and tempt the influx of visitors into your store.

The figures are certainly impressive – there’s expected to be an overall spending boost of around £750m, with retailers set to rake in an extra £265m over the seven-week period. It’s an exciting time for the British economy and could prove invaluable for the success (and profits) of many businesses, yet half of all retailers are said to be unprepared. Even of those retailers that have begun to assess the potential impact of the event, 44% admit to being behind in their plans. If you fall into either of these categories then now’s the time to take action, because with just a few months to go until it all kicks off it’s essential that you’re prepared.

How you do that could depend heavily on the type of business you run and the opportunities you want to create. For some retailers it could be a simple refurbishment project, others might want to develop a brand new concept whilst some might consider pop up shops to make the most of additional trade – any option could be ideal, but you’re going to need help to bring your plans to fruition. That’s why you need to get in touch. With our service covering everything from point of purchase design and retail display units to high-end concepts for the future, we can help make sure you’re prepared for the Games and everything it could bring.

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