High Street Versus the Internet
One recent influence on recession-hit businesses is the prevailing trend towards the sheer breadth of choice and convenience of internet shopping; as opposed to the relative awkwardness, perceived or actual, of the high street. Whilst it is certainly tempting for a business to forsake a physical high street presence altogether, given the potentially pricey overheads involved, one of the drawbacks of an internet-only business is that many customers still prefer to be able to physically appreciate your company's wares before purchasing. This may include trying on different sizes of shoe, checking out the look of a particular mobile phone or flicking through books or magazines in preference to leaving such intangibles comparatively to chance online.
By contrast, a physical high street presence of some variety can also engender trust in your organisation. Many shoppers, after all, remain perhaps less willing to trust online shops that are not big names (such as Amazon), or that do not at least provide a human face on the street. One solution is to go down the 'pop-up shop' route. They cost less than a permanent retail presence, and as there are no delivery costs or time involved, they also encourage impulse purchases. They can even boost your brand awareness in a way that feeds back into your internet sales. We provide pop up shops and displays that are inventive, professional and eye-catching to help generate that 'buzz' to make you truly stand out from the crowd.
At Green Room Retail we specialise in innovative retail displays, offering clients the opportunity to maximise their business profits. Retail design is often an untapped resource for companies focussing on their internet presence, but now it doesn't have to be.
Just get in touch with us to find out more.
 |
 |
 |
Comments
From the GRR Blog
Retail Design Trends
The design of retail outlets has become almost as important as the products sold within...
Pop Up Shops - The Ultimate Trend
We’re living in a short-attention-span culture. The omnipresence of the Internet and...
The Psychology of Design
Retail design is not a science. But there are certainly a number of experimental psychologies at...
The Mannequin
No tactical retail displays have had more success than perhaps the humble mannequin. Earlier than...
What Caught Their Eyes?
Advertising and marketing are two very different beasts. In simple terms: “Buy my...
