Pop Up Shops - The Ultimate Trend

We’re living in a short-attention-span culture.  The omnipresence of the Internet and the media has made us accustomed to information when or where ever we want it.  New products fall out of fashion faster than we can cognise.  Pop up shops epitomise this ethos.

Fundamentally, pop up shops are temporary retail outlets.  They either occupy empty retail spaces for a short period, or housed in an impermanent construction, such as a tent or trailer.  The temporary nature of them allow for a substantial ‘buzz’ to build around them.

In these times of recession, pop up shops are ideally for new start-up businesses wishing to increase exposure through point of purchase methodologies.  They require less commitment and initial investment as permanent retail outlets, while still helping to create a customer base and build publicity.  More established retailers have also embraced the trend.  They can be used as a way to intensify hype around a new product or service, often using pop up shops to promote and sell limited edition items. 

Although they require much less outlay than a permanent space, retail design is an essential element of pop up shops.  It is essential that they are well designed, eye-catching and unique, as a nod to their fast fashion sensibilities.  They should also be permanent looking and customer friendly.  It’s essential that customers and clients feel secure in the products that they are investing in.

Pop up shops are becoming a high street staple.  In this high speed world, this is a trend you should jump onto if you want to keep up.

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